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18th May 2012
by The India Tube
Bright, colourful, and, though made with traditional textiles, far away from a drab, ethnic look: Pure Ghee Designs' accessories are perfect to add a bright side to the long, torrid Indian summer.
From bags, to different kinds and shapes of purses, to laptop cases, Pure Ghee Designs' line includes a range of cool, built to last, handmade fabric bags that reinvent luxurious brocades or the fabrics of traditional lungis and turn them into fashionable accessories.
Aditi Prakash, the designer behind this line, is an industrial designer who graduated from the National Institute of Design of Ahmedabad in 2004 and has since then worked with craftsmen, applying traditional skills to contemporary designs.
Aditi started Pure Ghee Designs as a side project from her job as a designer (as part of which, for instance, she curated the beautiful interior design of Samode Safari Lodge) and as a way to create with all the fabrics she had collected during her travels around the country.
Pure Ghee Designs' accessories are available in several shops around Delhi, but we strongly recommend you go check them out at Aditi's studio: a fantastic, colourful place in a village on the outsikrts Delhi that, we guarantee, will put you in the best mood.
Pure Ghee Designs
Available at:
Tarini, Galleria Gurgaon
1469 workshop, Janpath and Defence Colony
Aditi Prakash Studio
10, Windmill Place, Near Shiv Hansa Chowk
Ayanagar Village phase V, New Delhi
Ph: +91.98.1050.0280
http://puregheedesigns.blogspot.com
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